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Brand & identity
A confident butcher-shop identity that reads premium but neighborly.
Buster's Butcher is the butcher-shop spinoff of a decades-old Memphis institution. I built its digital presence from nothing, the brand, the online storefront, and the local ad campaigns that keep the counter busy.
A new venture rooted in a long-standing local name needed a presence that matched the quality of the product, and it needed to reach the neighborhood, not the whole internet.
Legacy, made current. The brand had to feel established from day one while pulling in nearby customers who had never heard of the new shop.
A confident butcher-shop identity that reads premium but neighborly.
A clean e-commerce site with online ordering for local customers.
Geo-targeted Facebook and Instagram campaigns aimed at the surrounding Memphis area.
Art direction for the food and product imagery.