01
Brand & identity
Built the SugarTime brand and the principal's personal identity as two clean, connected systems.
SugarTime is the Miami M&A firm of a Wall Street veteran. He hired me full time as Head of Marketing at 18, before I graduated, after I pitched him on the marketing the firm had never done. I run all of it: the websites, the video, the press, the social, and the deal documents.
A Wall Street veteran running his own Miami M&A firm needed a public presence that matched the caliber of the deals. That meant separating the personal brand from the firm, owning the search results for his name, and building a content and social engine that generates trust with founders considering a sale or a raise.
All of it, through one person. Rather than a team of vendors, everything runs through me, from the website to the last video, so the brand stays consistent and moves fast.
Built the SugarTime brand and the principal's personal identity as two clean, connected systems.
Designed and shipped the firm's site and the personal brand site, plus Miami-focused landing pages for acquisitions, capital, and selling a business.
A technical SEO foundation and dedicated Miami landing pages, so the firm shows up when founders search for help.
Fifteen educational SEO articles plus landing pages for capital raising, selling a business, and acquisitions, all written by me.
About fifteen videos a month on YouTube, Instagram, and Facebook, planned, filmed, edited, and posted by me.
Building Sugar in the Raw, David's podcast company, from the brand and website to guest booking, filming, and editing, out of a new studio in Wynwood.